Kvarken passenger service designed according to customers’ wishes and needs

Festive moments, fun encounters, Nordic maritime atmosphere. These three main lines describe the framework for the design of the new and impressive passenger ship. The themes were highlighted in an extensive passenger survey, which analysed the ship’s most important customer groups – and all of their expectations, wishes and needs.

The purpose of the customer survey, commissioned by Midway Alignment, was also to enable the ship’s future users, i.e. the passengers, to influence the new ship’s design and services. As a result of the extensive customer survey, it has been possible to prioritise the most important passenger groups: transit, cruise and conference travellers. Although all of the groups have different reasons for stepping on to the ship, the goal is to fulfil everyone’s expectations.

“Transit passengers cross the Kvarken because it is the most convenient route. They are hoping for and expecting an as easy and hassle-free voyage as possible, with first-class service. Cruise passengers are leisure-time travellers who want experiences and pleasant surprises in addition to a smooth, untroubled journey. Conference passengers, on the other hand, are seeking above all excellent working facilities and IT services,” explains Vaasa Regional Development Company’s (VASEK) logistics expert, Riitta Björkenheim.


Good design solves everything

The intention is to fulfil passengers’ wishes through the careful and even ingenious design of the ship. For example, the same kitchen can, with the right space division, offer a number of different restaurant moods, and the post-glacial land uplift of the Kvarken region can be viewed on the deck of the ship through the enhanced reality offered by smart phones and tablet devices. The Kvarken Lab concept, on the other hand, could present and visualise the technology used on the ship and also serve conference passengers.

“It is important for passengers to be positively surprised. The interior decoration, lounge and working facilities must be well designed. Foreign visitors may also be impressed by the dark, quiet sea, when it can be enjoyed on a nice terrace,” says Björkenheim.

Information about the unique nature of the region as well as the services of Vaasa and Umeå must be readily available on board. Björkenheim also considers the ship to be a floating bridge that will present what both cities have to offer. When the atmosphere of the voyage is fun and inspiring, passengers will want to repeat the experience.

Kvarken lab

The new Wasaline Kvarken Lab service will visualise the ship’s technology and also serve conference passengers. Passengers will be able, for example, to mark their own home town on a large touch-screen map of the world, and the study the new technology of the ship’s engine on a giant display.


Rich idea bank ready to use

The passenger analysis commissioned by Wasaline, VASEK and various other partners is currently a valuable source of information, when the new ship is on the drawing board. Björkenheim knows that good design of facilities and services can make the entire ship concept unique.

“The results of the analysis provide the designers with a huge bank of ideas and material. Making the best possible use of this is now in Wasaline’s hands.”

Björkenheim is very happy about the partners’ fruitful and inspiring cooperation with Western Finland Design Centre MUOVA, which carried out the analysis. The results provide an excellent basis for continuing Wasaline’s success story.

“Wasaline has already recorded impressive growth of passenger numbers. In the future, it will be possible to serve passengers even better, and a completely new line of business will be created in the form of conference cruises.”

11.01.2019 The new Kvarken ferry will be built in Raumo
12.07.2018 Kvarken Link AB has invited four shipyards to hand in their binding offers
15.02.2018 The Project Midway Alignment Is Going Ahead – Request for Information Sent to Potential Shipyards
19.04.2017 Work for the new Kvarken ferry runs smoothly
19.09.2016 Midway Alignment Honoured with the International Sail of Papenburg Award
03.06.2016 Further Development of the Strait Continues
18.04.2016 A Succesful First Year for Kvarken Ports 
16.02.2016 Flags Raised in Celebration of Cross-Border Collaboration
16.12.2015 End of the First Phase and Finalization of the New Application
16.12.2015 Collaboration Benefits the Development of Logistics
01.12.2015 Fun Facts About Midway Alignment´s Communication
25.11.2015 Cross-Border Collaboration to Attract Tourists
05.11.2015 Guided by Systems Thinking
28.10.2015 City of Vaasa and Umeå Municipality to establish a joint company – ”Midway Alignment Ab Oy”
30.09.2015 Pieces are Falling into Place
25.09.2015 Even a Global Company can be a Regional Actor
24.09.2015 Construction of an LNG Terminal in Vaasa is Explored
14.09.2015 The Timing of the EU Visit Is Just Right
09.09.2015 The Port Manager Has Several Irons in the Fire
26.06.2015 Hull ice tests completed at Aker Arctic’s laboratory in Helsinki
24.06.2015 Improving Space Utilisation in the Port of Vaasa
05.06.2015 Midway Alignment in brief
18.05.2015 First tests completed in the Hull Optimization Programme
05.05.2015 München Transport and Logistics Tuesday May 5th, 2015
05.05.2015 Railway to Port Could Serve as Special Transport Route
04.05.2015 Prepared for a successful exhibition!
16.04.2015 Ship Design is All About Optimization
10.04.2015 The completion of the new ferry’s preliminary design is an important milestone
07.04.2015 Preparation for the Second Phase of the Project Is the Key to Success
26.03.2015 The Baltic Trendsetters Club Certificates presented
24.03.2015 Midway Alignment and Kvarken Ports goes MÜNCHEN TRANSPORT LOGISTIC May 5-8, 2015
23.03.2015 New trends and sunny faces at EnergyWeek
04.03.2015 Wasaline's result positive before depreciation
29.01.2015 Cargo collaboration important for Wasaline
29.01.2015 Positive News: Growth from the North Report Published in Tromsø
29.01.2015 Wasaline Has Opened Spring Season
28.01.2015 Harbour Rail Is An Important Transport Corridor
16.01.2015 We have now launched Kvarken Ports - a joint company for the ports of Umeå in Sweden and Vaasa in Finland
02.01.2015 Now we have launched - Kvarken Ports
12.12.2014 An Eventful First Year
01.12.2014 Kvarken passenger service designed according to customers’ wishes and needs
18.11.2014 Visibility for Midway Alignment in Gothenburg
13.11.2014 Exports from the Port of Vaasa increasing
12.11.2014 The North Bothnia Line − Good news and effects also for Midway Alignment
11.11.2014 Viking Grace receives international environmental prize
03.11.2014 Kvarken Ports CEO: We are stronger together
08.10.2014 Stena Line-Wasaline cooperation
28.08.2014 Midway Alignment Is Gaining Momentum – The Concept Is Shaping Up
05.08.2014 Wärtsilä wins ship design contract for environmentally sound Gulf of Bothnia ferry
02.07.2014 Midway Alignment – Popular seminar at Almedalsveckan